BittWare Expands International Sales Channel with the Addition of New Distributors in South America and Europe

Macnica DHW in Brazil provides sales support throughout South America and A.R. Bayer in Germany provides sales support to Germany, Benelux, Switzerland and other central European countries.

May 31, 2013

CONCORD, NH – BittWare, the leader in Altera-based FPGA COTS boards, announced today that they have added two new sales channel partners to their family of international distributors, satisfying increased product demand overseas.  Macnica DHW is a semiconductor distribution company based in Brazil, now providing support for BittWare in South America.  A.R. Bayer DSP Systeme GmbH focuses on hardware, algorithms and tools for digital signal processing; they now sell and support BittWare products in Germany, Benelux, Switzerland, and other central European countries including Austria, Slovakia, Czech Republic and Poland.  Both distributors will be selling BittWare’s complete product line of Altera-based FPGA COTS hardware, value-add products for FPGAs, development tools, and systems and solutions, as well as providing support for those products to their respective customers.

“BittWare is seeing continued high demand globally for validated, deployable COTS hardware based on Altera’s Stratix FPGAs,” stated Darren Taylor, Senior Vice President of Worldwide Sales & Marketing at BittWare. “The addition of new distribution channels in South America and central Europe are in direct response to customer demand in these markets, demand that is best served by local FPGA experienced sales channels.”

“Our line card provides hardware and software solutions for high-end digital signal processing applications,” said Andreas R. Bayer, Managing Director of A.R. Bayer DSP Systeme GmbH. “BittWare’s line of Altera FPGA-based COTS hardware is the perfect addition to our product portfolio, giving our customers access to extremely high-performance signal processing solutions for their military/aerospace, financial, networking, and biomedical applications.”

“Macnica DHW is a franchised distributor for Altera FPGAs, a leading Design Services company and the Official Training Center for Altera FPGA technology in Brazil,” said Fabio Petrassem de Sousa, President of Macnica DHW. “We consider BittWare to be the industry leader for high-performance Altera FPGA-based COTS hardware and supporting products; they are a natural addition to our portfolio and product offering.”

About Macnica DHW

Macnica DHW is a recent addition to the expanding family of Macnica companies.  Macnica Inc. was founded in 1972 and since this, acts as a semiconductor distribution company, serving customers in Japan, Asia, North America and Europe through 34 sales offices worldwide. The company has more than two thousand employees and total revenue for the year 2012 was approximately $2.3 billion. Macnica Group is recognized for having an engineering team highly capable that operates in application support and research and development, and develops their own IP. Macnica The Group continues to expand its global presence through successful partnerships in strategic areas in the electronic market such as South America.

Media contact:

Cintia Miranda
Macnica DHW Ltda
Rua Patricio Farias, 131, Loja 1
Florianopolis, SC  88034-132, Brazil
Phone: +55 48 3225 5052

About A.R. Bayer DSP Systeme

Founded in 2003, the A.R. Bayer DSP Systeme GmbH complements the more than 20 years well established Bayer DSP Solutions, a contract engineering firm with a focus on hardware, algorithms and tools for digital signal processing.

Their portfolio consists of four complementary product lines:

  • Custom-tailored hardware, software and DSP algorithms, utilizing signal processors from Analog Devices (SHARC, Blackfin), Texas Instruments, Motorola and others, various microcontrollers and FPGAs
  • Altera Stratix based FPGA boards from BittWare for high-end COTS FPGA applications
  • Blackhawk JTAG emulators for TI DSPs
  • Corelis boundary scan test systems

Media contact:

Burkhard Jour
A.R. Bayer DSP Systeme GmbH
Vohwinkelallee 8
40229 Düsseldorf / Germany
Phone: +49 211 210 81 86
Fax: +49 211 210 81 76

About BittWare, Inc.

For over two decades, BittWare has designed and deployed high-end signal processing board-level solutions that significantly reduce technology risk and time-to revenue for our OEM customers.  Our solutions are exclusively based on the latest FPGA technology from Altera and industry-standard COTS form factors including PCIe, VPX / OpenVPX, AMC, XMC and FMC (VITA 57).  When power and space-constrained challenges make it difficult to use industry-standard boards, BittWare can provide modified solutions, and/or licensed designs for applications in the financial, communications, instrumentation and military/aerospace markets.  For more information on BittWare and its innovative FPGA COTS solutions, visit